Visit Tybee’s “Fall is Summer’s Encore” video was selected as a recipient of two local American Advertising (ADDY) Awards last week—a gold for cinematography and a silver for internet commercial—and a silver award at the district level.
Visit Tybee and Ninety-Eight Productions created the Summer’s Encore video as a digital advertising campaign to inspire travel to Tybee during fall. Highlights of Tybee’s attractions are shown in the video, and a voiceover shares information on visiting Tybee in the fall. The video received more than 30,000 views through the digital campaign and resulted in more than 1,000 clicks to VisitTybee.com. Over 89,000 views of the video occurred on Facebook.