Visit Savannah’s print advertising campaign titled “This Isn’t Ordinary. This is Savannah” has been honored at the Graphis Advertising Annual 2020 with a Gold Award in the travel category. The campaign was submitted by Paradise, the creative agency that Visit Savannah worked with to create it. Only five travel campaigns were selected for an award, and the Visit Savannah campaign is one of only two Gold Award-winning entries.
Graphis is one of the top creative publications in the industry. Graphis’ Advertising Annual is a global competition, meaning Visit Savannah’s campaign was up against submissions from all around the world. Graphis is committed to presenting and promoting the work of exceptional talent in design, advertising, photography and art/illustration. In addition to the Platinum, Gold, and Silver winners, Graphis also embraces rising talent, all of whom have an equal archive presentation. In their hardcover Annuals, Platinum and Gold winners receive full-page exposure, and Silver and Merit Winners are also visually presented. Today, the Graphis tradition continues, presenting award-winning work from 1944 to the present in digital and print.
The “This Isn’t Ordinary. This is Savannah” campaign has previously been honored by HSMAI, the Hospitality Sales & Marketing Association International, with two Silver Adrian Awards in the Advertising category, the first for its print campaign and the second for the full print and digital campaign, as well as a “Best of the Bay” Best Print Advertising award at Tampa Bay’s American Advertising Awards Gala, where Paradise is based.