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Joe Marinelli NYU Presentation
Published on: Apr. 28, 2020
Visit Savannah’s Marketing Message Shared With New York University Tourism School

Visit Savannah’s “Rediscover Our City” campaign, created in response to COVID-19’s effect on tourism, caught the eye of professors at NYU’s Jonathan Tisch Center of Hospitality last week. Visit Savannah president Joseph Marinelli was invited to present the new campaigned aimed at positioning Savannah as a destination ready to welcome friends, old and new, to places they love and places they may have missed during the national shelter in place order.

“I was so quickly impressed by the proactive and positive positioning of Visit Savannah’s work, I wanted my students to see and learn from it, said adjunct instructor at NYU’s Tisch Center of Hospitality, Pierre Gervois. “I know how critical I can be of destination marketing, so I was anxious to show them the right way to do it.” Mr. Gervois hopes to bring his class to Savannah in the future.

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