NEWS

Visit Savannah’s recent partnership with ad tech company Perion is gaining impressive national attention. The collaboration launched a first-of-its-kind AI-powered display ad that delivered a 14% lift in engagement—well above industry benchmarks. Perion was so pleased with the results that they developed a formal case study and turned it into a press release, which was distributed via BusinessWire and picked up by major national outlets including Investing.com, Nasdaq.com, Yahoo Finance, TalkMarTech.com, and several others. The release features a quote from Angela Westerfield, Vice President of Marketing at Visit Savannah, and highlights the organization’s innovative approach to digital destination marketing. This level of national exposure is rare in the DMO space and serves as a strong example of how Savannah continues to lead in tourism marketing innovation. Read the case study here.