Visit Savannah’s 2021 Spring Midweek Campaign was named one of only three finalists for the 2021 Destinations Council Destiny Award for Best Digital Campaign. Finalists were featured on the U.S. Travel Association website to their audience of national and international tourism leaders. Destiny Award judges said the following about Visit Savannah’s campaign:
“Really creative way to target the correct audiences. Excellent use of data and just an overall smart campaign. Excellent buy in from partners showing their well connected to their clients and they hit the right need at the right moment.”
“The shining star for innovation in this campaign was their use of data to identify the right target audiences. Really well thought out and super inspiring to see the use of data and creativity come together so well. Few do both well, but Visit Savannah totally achieved it.”
“Fantastic results for the size budget they had. We’ve all seen off season and discount campaigns, but they did in a smart result driven way. They felt the need from the partners, and they delivered and did so with a relatively modest budget.”
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