At the 2019 eTourism Summit in San Francisco, Visit Savannah was honored with the eTSY Innovation Award for Best Use of New Ideas or Technology. The award was a result of a partnership with digital marketing company Conversant. Visit Savannah uses Conversant’s Net Economic Impact measurement solution to gain greater visibility into its top feeder markets, visitors’ spending behavior and the influence of its digital advertising in driving purchases. The insights will inform Visit Savannah’s future campaigns, enabling the organization to maximize their ad spend and ultimately increase traffic to the area. Visit Savannah’s interactive marketing manager Zeek Coleman is pictured at left accepting the award on Visit Savannah’s behalf at the Summit.
Learn more about Visit Savannah’s partnership with Conversant here!