This time of year, Savannah’s visitor center traffic is picking up; it’s time to get your rack cards printed and over to the Visitor Centers on MLK, River Street, the Savannah/Hilton Head International Airport, Tybee Island, and Bay Street!
Why pay to print rack cards?
Because they’re immediate! Visitors coming through the Visitor Centers are here NOW and they’re making spur-of-the-moment decisions. They’re looking for places to stay, places to dine and things to do as soon as they walk out of the door and onto Savannah’s cobblestone streets. Sometimes visitors don’t know exactly what they’re looking for and a bright rack card grabs their attention. Sometimes they’ll talk to a First Impression Specialist and ask for assistance locating information on a particular attraction or restaurant. The fact is that some visitors are going to do business simply based on a brochure pulled from the racks.
Make sure that your card fits in the racks (4 x 9 inches) and is visible. Great graphics and a catchy headline count! Get your name and business at the top of the card. Use both sides. And don’t forget your phone number and address.