It’s time to get your updated rack cards printed and over to the visitor centers on MLK, River Street, the Savannah/Hilton Head International Airport, Tybee, and Bay Street.
Why should you pay to print rack cards?
They’re immediate! Visitors coming through our visitor centers are here NOW and they’re making decisions. They’re looking for places to stay; places to eat and things to do.
First impression specialists at the visitor centers say that you only need to stand by and watch as visitors go through the brochures. Sometimes our visitors do not know exactly what they’re looking for and a bright counter card jumps out. The bottom line is that some visitors are going to do business simply based on a brochure that was pulled from the racks.
You can’t print just anything on your rack card. Your card has to be 4 in x 9 in to fit in the VIC’s racks and be visible.Great graphics and a catchy headline count. Get your name and business at the top of the card. Use both sides. And don’t forget your phone number and address!