Published on: Oct. 4, 2019
Join the Small Business Coalition and Boost Your Business on Small Business Saturday!

Small Business Saturday is November 30! Help boost your business by signing up for the 2019 Small Business Saturday Coalition. Now in its tenth year, Small Business Saturday is dedicated to backing a diverse range of local businesses that help create jobs, boost the economy, and help communities thrive across the country. Consider these statistics from Small Business Saturday 2018:

  • 70% of adult U.S. consumers are aware of Small Business Saturday
  • 42% of consumers who reportedly shopped small at independently-owned retailers and restaurants on Small Business Saturday did so with friends or family, and 83% reported encouraging others to also shop or dine small
  • Among consumers who said they participated on the day, 41% reported that they shopped small online on Small Business Saturday
  • Among companies that were planning promotions on Small Business Saturday, 92% said the day helps their business stand out during the busy holiday shopping season

As a 2019 Small Business Saturday Coalition Member, you and your organization will receive the following benefits:

  • Turnkey communications toolkit including sample social media, email and newsletter messaging
  • Organizational recognition on the Shop Small website (
  • Guidance on how to raise awareness and grow the Shop Small movement by recruiting nearby business associations in your community
  • One-on-one guidance on how your members can take advantage of all the benefits offered through

The Small Business Saturday Coalition was founded in partnership with American Express in 2011 by Women Impacting Public Policy, with a goal of creating and growing a coalition of local, state, and national organizations to embrace the Shop SmallĀ® Movement and Small Business Saturday.

Click here to join the Shop Small movement!

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