NEWS

Visit Savannah recently hosted an exclusive media event at Saks Fifth Avenue in New York City to highlight the new LoveShackFancy x Visit Savannah capsule collection and connect the brand story back to Savannah. Travel, fashion and lifestyle journalists attended the gathering, which featured Savannah storytellers Emily McCarthy, Simon Pettigrew and Brandon Carter.

The event positioned the city as a stylish and aspirational destination by linking Savannah to a nationally recognized retailer and luxury fashion brand. Coverage from attending media outlets will help introduce Savannah to new audiences, creating opportunities for increased visitation and awareness that benefit the local hospitality, retail and cultural sectors.

Events like this demonstrate the value of proactive marketing and earned media in bringing Savannah’s story to influential audiences who can amplify it on a national scale.