Last week, South Magazine’s Director of Sales & Marketing Mariel Tillett spoke to the Chamber’s PR Council about how to create successful cross-channel branding. The group discussion included how each communication channel reaches a different demographic mix, and how businesses’ communications plan doesn’t necessarily work for another business. The meeting was attended by about 20 local PR and marketing professionals from Chamber member organizations. Mariel is pictured here with Erica Backus, director of PR for the Chamber and Visit Savannah, and Kim Gil of Gil Company.
The next PR Council meeting is scheduled for Tuesday, March 27 at 11:30 a.m.