NEWS
Published on: Feb. 19, 2025
Angela Westerfield Shares How Visit Savannah Connects Through Experiential Marketing at GACVB Conference
Visit Savannah’s Chief Marketing Officer, Angela Westerfield, recently took the stage at the Georgia Association of Convention and Visitors Bureaus’ Annual Conference to present “Beyond the Screen: Connecting with Potential Visitors Through Experiential Marketing.”
Attendees explored how experiential marketing can transform brand engagement and build lasting connections with target audiences. Angela shared Visit Savannah’s innovative approach, highlighting their journey from piloting pop-up experiences in key markets to launching an eleven-city mobile tour. The presentation broke down how the campaign seamlessly integrated paid media, earned media, and influencer partnerships to maximize impact and drive results.
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