NEWS

Visit Savannah received an Innovation Award from the U.S. Travel Association at ESTO 2026, the industry’s annual destination marketing conference, held last week in Philadelphia.

The award recognizes Visit Savannah’s partnership with fashion brand LoveShackFancy and Saks Fifth Avenue on a limited-edition capsule collection inspired by Savannah.

Launched in August 2025, the sold-out collection featured prints tied to Savannah landmarks. It generated more than 237 earned media stories and an estimated $1.3 million in media value.

Vice President of Strategic Marketing Lauren Cleland and Chief Marketing Officer Angela Westerfield also presented “How Savannah Turned Style Into Strategy” at the conference, sharing how the partnership was built and measured, and how destinations of any size can apply the same approach.

The recognition puts Savannah in front of a national audience of travel industry leaders and reinforces the destination’s reputation for creative marketing that drives visitation and supports our member hotels, restaurants, and attractions.