NEWS

Sara Brune, Director of Research at Visit Savannah, recently attended the Travel and Tourism Research Association Annual Conference in Greenville, South Carolina, where tourism professionals gathered to discuss emerging trends, challenges, and innovations.

During the conference, Brune participated in a panel discussion on the valuable role PhD graduates can play in the evolving tourism research landscape, especially as destinations adapt to emerging technologies and new industry challenges. The panel also featured Ashley Barfield of Future Partners and Jeremy Fairly, Senior Partner at Sojern.

Brune also connected with research directors from across the country to exchange insights on today’s tourism economy and explore solutions for navigating a rapidly changing industry. The conference provided an important opportunity for collaboration and professional development, helping ensure Visit Savannah remains informed on tourism research and industry best practices.